Starting with college athletics.
Designed to extend beyond it.
Individuals & Creators
HDR gives people one governed place for the assets that represent their NIL+V.
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Centralize approved identity assets and records.
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Control access to photos, video, voice, 3D scans, and other NIL+V assets.
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Prepare for future authorized use and licensing.
Organizations & Teams
HDR starts with college athletics, where universities need clear records for athletes, assets, access, consent, and permissions.
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Support athlete-controlled participation.
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Maintain consistent custody and permission records.
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Prepare for future licensing, compliance, and tracking.
Human identity is now scalable.
Own Yourself.
AI can copy your face, clone your voice, and recreate your performance at scale.
Human Digital Registry is building the system of record that connects your identity assets to custody, consent, permissions, and use.
Secure custody. Clear permissions. Controlled access. A continuing record.
Organizations
& Teams
Agencies, teams and organizations manage identity assets at scale. HDR is being built to manage large volumes of identity assets for multiple stakeholders.
Reduce risk by keeping approvals and usage terms clear across sponsors, productions, and campaigns.
Eliminate asset sprawl by centralizing files and controlling access across stakeholders.
Stay audit-ready with consistent permission records that support licensing, renewals, and payment workflows.
Individuals
& Creators
Whether you're an athlete or performer, HDR is being built to help you take control of how your likeness and voice are stored, shared, and licensed.
Stop losing track of who you sent what across photos, clips, voice samples, headshots, and campaigns.
Stay deal-ready when sponsors, productions, or teams need assets fast—without scrambling.
Reduce casual misuse by limiting access and sharing only approved voice and likeness assets.
Individuals & Creators
Whether you're an actor, performer, or athlete, HDR helps you take control of how your likeness and voice are stored, shared, and licensed.
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Stop losing track of who you sent what across photos, clips, voice samples, headshots, and campaigns.
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Stay deal-ready when sponsors, productions, or teams need assets fast—without scrambling.
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Reduce casual misuse by limiting access and sharing only approved voice and likeness assets.
The Real Problem is Proof
Identity assets and permissions are often scattered across multiple systems and organizations. If your likeness or voice were used without your permission, could you prove you didn't authorized it?
Organizations & Teams
Agencies, teams and organizations manage identity assets at scale. HDR is designed to easily manage large volume of assets for multiple stakeholders.
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Reduce risk by keeping approvals and usage terms clear across sponsors, productions, and campaigns.
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Eliminate asset sprawl by centralizing files and controlling access across stakeholders.
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Stay audit-ready with consistent permission records that support licensing, renewals, and payment workflows.
HDR is the Human Digital Asset Bank built to capture, protect,
and help you monetize your digital identity.
Your likeness can be copied, cloned, and distributed in seconds. Deepfakes, voice clones and AI replications are being created without consent or compensation.
HDR exists to create a record of ownership, permission, and use.
Build the Record First
HDR begins with custody and documented asset records. These create the foundation for later licensing, usage tracking, rights administration, and evidence.
Custody
Securely upload, store, and organize assets with documented records and metadata.
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Secure uploads
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Documented asset records
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Controlled download and export
Control
Manage access and maintain consent and permission records tied to each asset.
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Role-based access
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Consent and permission records
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Activity history
Prepare
Create records for future licensing, evidence, rights administration, and usage.
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Evidence-ready records
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Provenance and asset history
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Foundation for licensing and usage
01
Upload existing identity assets or create new ones through managed capture services.
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Secure, organize, and register assets with provenance, metadata, and controlled access.
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Define consent, permissions, restrictions, and authorized uses for each asset.
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Enable authorized derivatives, digital replicas, and AI applications from governed source assets.
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Manage licensing, usage, rights administration, and evidence across the asset lifecycle.
Request Early Access
Early access for individuals, teams, and partners.
The HDR Trust Charter
Human identity is becoming easier to copy, model, license, and misuse. HDR was created to protect the truth around a person’s identity before that truth is challenged.
Consent
Consent begins with first-party approval.
It is explicit, documented, and verifiable.
Trust
HDR will never sell customer data to third parties.
This principle is intended to guide HDR through changes in leadership, investment, and ownership.
Ownership
Your identity belongs to you.
HDR never claims ownership of your identity assets.
Custody
HDR serves as a neutral custodian.
We preserve identity. We do not exploit it.
How It Works.
01
Upload or capture your identity assets from existing sources or HDR certified studios.
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Secure and organize assets with encryption and access controls so you decide who can use what.
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Approve use and maintain a permissions record that tracks authorization over time.
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Enable authorized derivatives, digital replicas, and AI applications from governed source assets.
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Manage licensing, usage, rights administration, and evidence across the asset lifecycle.